Meet Debbie Reardon
Advertising Professional

My superpower is creativity.  Everything I do comes from the desire to make everything I do fun and engaging.  This can be from the clothing I choose to wear to my out of the box ideas for campaigns. 

 

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My Story

Education

1983 - 1987

Bachelor of Science, Communications: Public Relations

Minors: Sociology, Marketing and Audio Visual Technology

Appalachian State University, Boone, NC

 

Experience

Owner 

Queen Bee Marketing, LLC- Roanoke VA

April 2015 – Present

  • Developed and run a full-service marketing agency located in the Roanoke region, handling

  • Clients include prominent businesses in the Roanoke area, plus clients in Florida and New York.

  • Media placement includes television, radio, outdoor, print, digital, website development, fund raising and event marketing

 

Corporate Director of Creative Services 

Corporate News Operations Manager

Grant Broadcasting/Grant Group of Stations 

WFXR/WWCW Fox 21/27 & WCW5 - Roanoke, VA - KLJB/KQCW -  Davenport, IA

WZDX/WAMY FOX 54 and My Net 8 – Huntsville, AL - WLAX FOX 25/48 – La Crosse, WI

December 2005 – November 2014

  • Corporate Director of Creative Services oversaw seven stations (Four Fox affiliates, two CW affiliates and one My Net) in four states/four markets. Served as acting Creative Services Director for WFXR/WWCW in Roanoke.

  • Duties include overseeing all aspects of promotional production as well as non-traditional forms of revenue construction for sales departments

  • Oversaw a staff of twenty-two (32) promotional employees and a total of ten (10) news employees.

  • Working with CEO, devised and implemented yearly budgets, including expected sales revenue and oversaw capital request needs for engineering and other physical plant needs.

  • Duties include management of all staffs and assignments for all divisions, training and implementation of marketing goal for all markets. Budget construction, Media planning/ purchasing with two different agencies overseeing placement of over one-million marketing dollars per year.   

  • Other duties include contract writing and negotiations between networks, syndicators, news partners and talent.  

  • Make all marketing decisions in each location in coordination with the CEO and seeing to their implementations.

  • News management includes the hiring, management and news content decisions for the Roanoke and La Crosse markets, including negotiations and on-going partnerships with news production partners.  

  • Designed promotions and news sponsorship incentives that brought in over $300,000+ per year.

  • Serve as the official representative of the station (in lieu of a General Manager) to sit on philanthropic and community boards. 

  • Serve as the official liaison to local press, community leaders and key advertisers on issues that pertain to issues, news and advertising promotional campaigns.

 

Career Accomplishments

Successfully launched six different newscasts in four different markets (news and marketing)

  • Launched a local FOX affiliate from the ground up (WFXB- FOX- Myrtle Beach), including news.

  • Increased revenue through news and promotional campaigns at the past five stations 

  • Recognized by FOX, NBC, CW and ABC as a preferred “Marketing Professional”, serving on affiliate board for all four networks. 

  • Known at FOX as “the fixer”, a chosen marketing professional to hire to overhaul station(s).

  • Last four stations worked, have taken stations from number 4 in the market to number 1 or 2 within three years.

  • Have won numerous awards  including Emmys, Addy’s, PROMAX, Wisconsin Broadcasters Awards, South Carolina Broadcasters Awards, Tennessee Broadcaster Awards, Virginia Broadcaster Awards

 

Other Positions Held 

Nov. 2004 – Nov. 2005 WFTX FOX 4, Ft Myers, FL

Creative Services Director/Strategic Marketing Director

 

Nov. 1999 – Oct. 2004  WGBA NBC 26 & WACY UPN 32 Green Bay, WI

Creative Services Director/Marketing and Promotions Director

 

March 1998- Nov. 1999 WTNZ Fox 43 Knoxville, TN

Marketing and Promotions Director

 

April 1996 -March 1998  WFXB FOX43      Myrtle Beach, SC
Creative Services Director

 

Other

Winner of Emmy Award Executive Producer

 

CW Affiliate of the Year  2012- 2015

 

FOX Affiliate of the Year –Number One Club 2005-2012

 

Winner of Wisconsin Broadcaster’s Association for best Promotional Announcement 

 

Winner of for Twenty-Seven Addy Awards in Wisconsin, Virginia and Tennessee

 

Winner for Investigative Journalism, Columbia 

School of Journalism

Winner of the Fox Monument Awards for “Guerilla Marketing”


 

Telling the Story

Every person and every company/organization has a story.  The story is the essence of who they are in the world.  I enjoy bringing their story to life through providing them a way to share it through advertising and specialized graphics.  

Contact

I'm always looking for new and exciting opportunities. Let's connect.

123-456-7890